The new service transforms traditional print materials into an interactive, multi-media experience. Utilizing 2D mobile barcodes, AccuLink turns mobile phone cameras into barcode scanners allowing consumers instant access to real-time product or service information, downloadable content, and mobile commerce transactions. MobiLink 2D barcodes initiate relationship campaigns whereby participants opt-in to interactive web content that gathers marketing data, triggers multi channel communications and reports measured responses to the project manager in real time.
MobiLink is a total solution package. Websites are optimized for the mobile phone display, adapting content for mobile internet, and reporting statistical data on activity and responses to surveys. Code management tools provide the ability to change and update content linked to barcodes at any time, so printed pieces become interactive and dynamic. MobiLink barcodes provide a reliable response tracking mechanism that helps measure success and allow campaigns to be adapted in real-time.
AccuLink technology provides the infrastructure needed to execute unique barcode driven campaigns. Emphasis is placed on not only driving successful results but in measuring them as well. “The importance of mobile phones to marketers should not be underestimated,” explains Lindsay Gray, VP and co-owner of AccuLink. “This technology, when used appropriately, is the key to opening relationships with an entire generation who has grown dependant on their mobile phones for entertainment, information and communication. I know of no other media as easy or cost effective to access this demographic group with measureable results.”