Online catalogs drive revenue, and costs savings simultaneously. Acculink provides all the infrastructure you need to take your marketing collateral and corporate identity products to the web where transactions can be monitored and controlled. Ideal for franchises and businesses with multiple locations or a distributed sales force, we offer a platform where your critical digital assets can be stored, accessed and customized with permission-based controls.
A hosted web portal often called a “storefront”, where all sorts of products and even services can be accessed via the internet. Consider this to be a centralized catalog where important marketing collateral, corporate identity materials, and most any sought after product can be ordered by members within your organization or customers outside your organization. In essence, orderXpress is a rules-based catalog in the cloud where YOU control who has access to various offerings as well as the content of documents. For example, marketing materials can be dynamically designed where corporate branding guidelines are adhered to, but the specific content may be tailored to the needs of the order placer.
There are no limitations for who can use a platform as robust as orderXpress, but typically those who immediately benefit are organizations that have a need to control radical spending, looking for ways to merge vendors, control their branding, and make marketing materials more relevant and accessible without losing control over messaging. Typically organizations with many departments or locations are ideal candidates for this service. AccuLink offers orderXpress to our trade partners, as well as, organizations with a limited need for this powerful cloud-based solution where on their own they can’t sustain the infrastructure that it takes to support this service in-house. In these instances, AccuLink operates behind the scenes as a strategic partner with complete trade protection.
Currently, AccuLink hosts products ranging from corporate identity items, such as; business cards, letterhead and envelopes – to marketing collateral like sales sheets, brochures and direct mail materials. However static items such as medical testing equipment, posters, apparel, and promotional products, can all be offered within this environment. orderXpress can be both a “print on demand” system where there is zero inventory of products, to a monitored inventory management system with pick’n pack fulfillment services.
AccuLink has a rigorous process for developing a scope of work document to be sure our orderXpress solution truly is proper and meets the overall goals of your organization. Beyond understanding the products themselves, there is the need for understanding the business rules that need to be met. In other words, we allow you to control which “groups” have access to various products and services. Editing privileges and approval processes can be put in place on each product such that administrative effort is minimized. Cost centers and accounting details can be set up in the beginning so that summary billing each month is convenient and correct.
Good question. However, every orderXpress site is different. Costs are different based on the goals of the client, and infrastructure required to meet those needs. A better question is “how much are you spending NOW on transactional orders?” This is often a more difficult question to answer, but it deserves attention. At the very least, you can assume every “touch” inside an organization costs at least $15. So, imagine the simple order of a business card from a local printer. Counting the numerous times an individual is involved from the time of original request, to proof, to approval, to receipt, and add at least $15 to each of those events. Those are real costs that have nothing to do with the real print costs. orderXpress streamlines that order process and drives the internal costs out of every transaction. Also consider the strain on internal marketing and design departments with minimizes common alteration requests to branded materials. With orderXpress, template designs can be established in the cloud where orders can be placed remotely with approved editing, and no need for micromanaging individual orders at the central office – again, BIG savings in time, cost, and brand integrity!
Again, this varies based on site complexity, but site deployments can be working in a matter of days, if necessary. In most cases, taking the time on the front end of a project to plan the scope of work is the best approach to solve client goals and objects – saving you time, money and resources.
Yes, we encourage demonstrations to see the power of orderXpress. Please contact us so we can obtain more information on your organizational objectives, and tailor the demo to your specific needs.
People do business and make contributions to organizations they trust – and trust comes from positive relationships. These positive relationships are developed over time and strengthen when common interests are acknowledged. Acculink specializes in highly personalized communications that engage prospects, strengthen relationships, and build measurable results. We design, manage and carry out programs that range from direct B2B/B2C marketing to nonprofit fundraising. We believe strongly that all campaigns should offer positive ROI, and we have advanced tools for recording responses that automatically deliver messages across many channels. Today, a marketer must recognize that consumers desire communications that are relevant to their needs using a media they prefer, and at the proper time. Acculink’s tools and expertise will deliver on these demands.
Let us build a cross-media marketing solution for you with services like personalized direct mail and email, SMS text messaging, social media referrals, and cloud-based analytics.
With memorable direct mail products that surpass typical open response rates, and email marketing services, our team has the experience to design communications to generate leads and achieve successful results. Keep your prospects engaged with attention-grabbing messages, and gain response rates you always imagined.
Acculink’s investments in technology and human resources allow you to focus on your core business. Our team works across many platforms that drive out transactional costs through automation, reporting, and cloud-based technologies. Whether your project involves a web-to-print solution, or a complex cross-media marketing campaign – you can rest assured you found the right technology partner with Acculink.